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Search and Search Engine Related Terms

Word or Phrase Definition:
Algorithm Algorithms are computer programs that search engines use to rank the pages in their index based on the search terms that a visitor entered.  Rankings are displayed to the visitor with the highest rankings listed first. Google’s ranking algorithm is said to include over 100 individual ranking criteria.
Applet Applets are programming objects that are inserted into the HTML code of web pages and can act as mini applications (for the most part) within that site.  Most applets are Java applets and are programmed using Sun's Java programming.  often used for scrolling text. Applets are not be seen by search engines.
Auction Engines Auction engines such as Google AdWords, Overture and eSpotting are also known as Pay Per Click (PPC) engines. These engines allow sites to bid for positions in search results displayed when a user searches on a keyword.  Auction results are normally displayed to the right or above the Natural, or organic search results. 
Boolean Search A search allowing the inclusion or exclusion of documents containing certain words through the use of operators such as AND, NOT and OR.
 Click Through The process of clicking on a link in a search engine output page to visit an indexed site.  An important link in the process of receiving visitors to a site via search engines, good click through results are achieved by providing accurate, relevant titles and interesting content in the description.  High ranking results are useless unless visitors click on the link which leads to the indexed site.
Cloaking Cloaking is a technique of delivering different content than real visitors expect to see when they visit a site. This is a well-known Spam technique that is recognized and checked for by search engines.  Cloaking is a very bad practice and will result in your site being banned by the search engines, once discovered. 
Cross-linking Cross-linking is the practice of developing a network of interlinked sites and/or domains which then link back to a main web site. This is another recognized Spam technique used to distort link popularity.
Doorway Pages Doorway pages are a method of providing content-rich web pages that are highly targeted toward popular keyword searches. This helps to offer searches more relevant pages, and increase the relevancy of the web site.  Doorway pages are not necessarily home pages, but could be.
Dedicated Hosting Dedicated hosting is a type of hosting where a website is stored on its own server and that server is not sharing with any other web sites. This form of hosting is not affected by the actions of other web sites.
Description   Descriptive text is text associated with a web page and displayed (usually with the page title and URL) when the page appears in a list of pages generated by a search engine as a result of a query. Some search engines take this description from the DESCRIPTION Meta tag - others generate their own from the text in the page. Directories often use text provided at the time of registration.  
Directory A directory is a listing of sites, usually in a categorical format. The largest directories on the web are the Open Directory Project (DMOZ) and the Yahoo Directory.   Directories (also known as Indexes) are normally compiled manually from information submitted by users (such as at whatsnew.com).  Directories often involve an editorial selection or categorization process (such as at LookSmart and Yahoo).  Directories are not "spidered" by robots.
Domain Name A domain name is a website address, e.g. www.mybusiness.com is a domain name. A domain name is also called a URL (Uniform Resource Locator).  Extensions of domain name are commonly .com,.org,.biz, etc. 
Dynamic Content Information on web pages which changes or is changed automatically changed based on database content or user information. Although it is possible to serve dynamic content using static pages such as .htm, or .html, dynamic content can often be identified by a web page result returned that ends in .asp, .cfm, .cgi or .shtml. Search engines index dynamic content in a similar fashion to static content, although they will not usually index URLs which contain the ? character.  
Flash Flash is an dynamic technology developed by Macromedia to enhance web pages with rich content. Flash is often used to deliver impact, highlight special offers, or to deliver presentations. Flash is embedded into HTML pages using an *.swf file, which is in turn published from a *.fla file.  Flash in not easily recognized by search engines, and can interfere with top rankings.  Complete Flash sites are not indexed at all by search engines. 
Fuzzy Search A search that produces matches even when words are partially spelled or misspelled.
Frames   An HTML technique for combining two or more separate HTML documents within a single web browser screen.  Interacting documents can be created to make a more effective web page presented in multiple windows or sub-windows.

A framed web site often causes great problems for search engines, and may not be indexed correctly. Search engines will often index only the part of a framed site within the <NOFRAMES> section, so developers must make sure that the <NOFRAMES> section includes relevant text which can be indexed by the spiders. If a site uses frames, gateway pages (doorway pages) or navigational links can be added within the framed pages. Developers should submit the main page (the one containing the <FRAMESET> tag) and the gateway page separately to the search engines.
Gateway Page   A web page submitted to a search engine to provide the relevance-algorithm of that particular search engine spider the data it needs to place a site at the proper level of relevance for the topic (keyword) entered by the searcher.   The end result of executing the algorithm and the result determined is called "placement". 

Gateway pages sometimes have presented information to the spider, but obscured it from a casual human viewer. The gateway page existed so as to allow a web-site to present one face to the spider, and another to human viewers. There were several reasons why this was done.  One was that the author may not have wanted to publicly disclose placement tactics. A second was that the format easiest for a given spider to understand was not be the format that the author wanted to present to his viewers.  A third was that the format that was best for one spider was different from that which was best for another Gateway pages used in this manner in today's search engine world are also consider Spamming and will result in sites being banned if discovered.

Today's Gateway pages, properly developed, are content rich pages fully visible to search engines and fully linked to other pages within the site.    Gateway pages are also known as bridge pages, doorway pages, entry pages, portals or portal pages.

Heading   Headings are stronger or bolded text preceding content. Some search engines give extra weight and importance to the text found inside HTML heading sections.  It is good practice to use headings when designing web pages and to place keywords inside headings.  
 Hit A hit (or site hit) is a single access request made to the server for either a text file or a graphic. If a web page contains twelve buttons constructed from separate images, a single visit from someone using a web browser with graphics switched on (a "page view") will involve thirteen hits on the server. (Accesses will not get as far as your server because the page will have been cached, or stored by a local internet service provider).   A hit is a measure of the number of web pages matching a query returned by a search engine or directory.  
 HTML Hypertext Markup Language - the (main) language of the web.   
HTTP   Hypertext Transfer Protocol - the (main) protocol, or set of rules,  used to communicate between web servers and web browsers (clients).  
Inbound Link A hypertext link to a particular page from somewhere else which brings traffic to that page. Inbound links are counted by some search engines to produce a measure of the page popularity. Searches for inbound links to a page can be made on AltaVista, Infoseek and Hotbot.  
Indices / Index An index is the database of sites built up by search engine spiders. Search engines combine indexes with their ranking algorithms to deliver search results to visitors based on the keyword's) entered. 
Indexing Indexing is the process search engines use to index a site.  Indexing and ranking are two different things. A spider robot looks at web pages for keys to their content and then indexes them according to the keywords that it deems most important.   A web page's ranking for these keywords will be determined by many factors, but two in particular: (1) the clarity of focus of your web page (and strategic placement of the important keywords) and (2) the number and quality of links to your website.
JavaScript JavaScript is a programming language that allows site owners to enhance web pages with dynamic content.   Large portions of web pages are often created using JavaScript and many sites use JavaScript in hyperlinks. Search engines cannot process JavaScript and consequently ignore it.  The use of JavaScript may impede the process of obtaining a high ranking if the JavaScript precedes the relevant textual content. 
Keyword A keyword is any word that could be used by someone looking for something on the web.  Keywords are entered by visitors to the search engines and are used to help them find what they are looking for. Multiple keywords make up keyword phrases which are used in search queries.
Keyword Density Keyword density is the measure of the number of occurrences of a specific keyword, or keyword phrase, on a web page.  Keyword density is important to some search engines in determining ranking.  The repetition of keywords without meaningful sentence structure is considered Spamming. 
Keyword Phrase A keyword phrase is a combination of a number of individual keywords, which together make the search more specific.
Keyword Stuffing Keyword stuffing is the practice of placing many keywords and keyword phrases into a single page.  Methods of carrying out this technique include using multiple titles, multiple meta tags, and repetition of keywords without sentence structure.  Keyword stuffing is a Spam technique and using it will lead to penalties from search engines.
   
Link Building Link building is a process of seeking out and building up the link popularity of a site from relevant (related) sites.  Relevant site links are offered to visitors at your site. This process can be reciprocal in that the related site will link back to your site.  Although time consuming to develop, most reliable SEM/SEO firms offer link building programs.  Of the major search engines, Google places the most emphasis on link popularity in ranking sites. 
Link Farm Link farms are a Spam technique designed to inflate link popularity by providing many, many reciprocal links. Clusters of interlinking sites, often with completely irrelevant content, are established in an effort to trick search engines.  Search engines are, however, smart enough to determine these clusters and once discovered, will penalize your site if used. 
Link Popularity Link popularity is a measure of the number of incoming links to a site. Since not all search engines will index the same pages, link popularity will vary from search engine to search engine.  Link popularity is one of the many factors search engines will take into account when ranking pages.  Some search engines place higher emphasis on it than others, but it should be a vital component of every optimization program.
Log Files When a visitor visits your home page, your server creates a line in the log file with information about that visitor and the name of the page that they visited. The server will also do the same for any images that are on that page, and many external files such as style sheet files.  The records of these visits are called Log files. 

Log files are used by site owners and developers for measurement and analysis, to gather statistics on site usage, and to detect errors that occur on a site.   The evaluation of log files against business measurements is called web analytics. 

Meta Refresh A meta refresh is a method of redirecting visitors when they arrive at a page.  The meta tag tells the browser which page to redirect to. Search engines do not like the use of meta refreshes and their use is to be discouraged. 
Meta Search A meta search is a search performed on a meta search engine.
Meta Search Engine A meta search engine is a search engine that searches and incorporates results of many search engines at the same time.
Meta Tags Meta tags are portions of HTML code that can be added to a web page but are not displayed to the visitor when viewing the site.  Meta tags offer additional information about the page.  The most common meta tags (and those most relevant to search engines) are KEYWORDS and DESCRIPTION.

The KEYWORDS tag allows the author to emphasize the importance of certain words and phrases used within the page. Some search engines will respond to this information - others will not.  Quotes around the keywords or keyphrases are not to be used.   

The DESCRIPTION tag allows the author to control the text of the summary displayed when the page appears in the results of a search. This is very important to some search engines, and again, ignored by others.   

The HTTP-EQUIV meta tag is used to issue HTTP commands, and is frequently used with the REFRESH tag to refresh page content after a given number of seconds. Gateway pages have used this technique to force browsers to a different page or site. However, search engines are smart enough to see this practice as Spam, and will index the final page or reduce the ranking.

Other common meta tags are GENERATOR (usually advertising the software used to generate the page) and AUTHOR (used to credit the author of the page, and often containing e-mail address, homepage URL, and so on). 

Mirror-Site A mirror site is a copy of another site, usually on a server in another location around the world. Mirror-sites are used to help serve international visitors and to increase visibility in local searches.
Off-Page Optimization Optimizing a website through the environment around it is called Off-Page Optimization.  Factors such as server location are important.
On-Page Optimization On-page Optimization is considers all factors of a web page, such as titles, keyword, meta-tags, headings, description, and code structure.
Open Directory Project A directory project run by thousands of volunteer editors. In principal, this is a very exciting and powerful way to organize the web. In practice, there have been some problems with the behavior of some of the editors, which has caused some initial difficulty for the organizers. Initially known as NewHoo, the project is now part of Netscape (and therefore of AOL). See http://directory.mozilla.org.
Optimization Optimization is the practice of analyzing and changing elements of a website to increase the sites relevance to certain keywords and keyphrases. 
Organic Search Listings Organic search listings are those listings that appear on a search results pages (SERPs) that have not been paid for as part of a auction campaign.  The listings are normally displayed from the left margin to the near right margin of a search results page.  Organic listings are based on the relevancy of the page as determined by page content, and are listed in order with highest relevancy first. 
Page Optimization Same as On-Page Optimization.
Page Popularity Same as link popularity.
Page Views Page views is the number of times a site's web pages have been viewed over a specified period of time. 
Paid Inclusion / Pay For Inclusion Paid inclusion or Pay For Inclusion is the model of paying to ensure a web site is listed in a search index.  There is no guarantee as to placement, only inclusion.  This is often used by companies with large sites to enhance indexing of many pages. 
Paid Search Listings Paid search listings are those listings that have been included on the search engine results pages (SERPs) as part of a auction campaign. The listings are advertisements paid for by the site owner that are tailored to the popular keywords related to the pages.  Position of the listing is determined by the cost of the keyword, and the site owner is charged a small fee when a visitor clicks on the listing. 
Pay Per Click / Pay For Position Pay Per Click (PPC) is an auction campaign.  PPC is the process of obtaining a Paid Search Listing.  The PPC procedure is to determine a budget, select appropriate keywords, write the creative ads which appear in the listing, and then manage the results.  Your ad is then displayed in the right or top portions of a search results page each time someone enters one of the selected keywords as a search term in a search engine listing your ads.  Pay per click advertising involves a great deal of research and can be costly.  However, the ROI from the campaign is easily calculated if tracking methods are employed.  Traffic can be generated in a matter of hours. 
PFI This is an acronym for Pay For Inclusion.
Phrase Search A search for documents containing a exact sentence or phrase specified by a user.
Portal Page A portal page is a page specifically designed to drive relevancy for certain keyword phrases.  Portal pages focus on several related search phrases to provide highly relevant content to people searching for those keyword phrases.
Portal Site A portal site is a site that acts as a gateway to the internet.  Portals are often provided by ISPs and offer many services in one place such as search, shopping and communications.  Yahoo is a very well known portal site. 
Query A query is a combination of words and numbers that make up a search phrase.
Query-by-Example A search where a user instructs a search engine to find more documents that are similar to a particular document. Also called "find similar", or "find more results like these". 
Referrer A term used in web analytics, the referrer is the web site from which a visitor came to arrive at your web site. When there is no referrer, the visitor typed the web site address in or used a bookmark to get to a site.  In web analytics, the referrer is used to determine visitor’s paths through the site.
Relevancy Relevancy is determined by search algorithms, and is the measure of a site’s relevance to search terms. Relevancy determines the contents of the search engine results pages (SERPs).
Registration The process of informing a search engine or directory that a new web page or URL should be indexed. A web developer usually makes this request of a search engine. 
Re-submission Repeating the search engine registration process one or more times for the same page or site. Under certain circumstances, this is regarded with suspicion by the search engines, as it could indicate that someone is experimenting with spamming techniques.  In the past Infoseek and AltaVista were particularly vulnerable to spamming because they listed sites quickly.  Both engines de-listed sites for repeated re-submission.  Occasional re-submission of changed pages is not a problem, and is the medium by which site listings are improved. 
Robot A computer program that visits web pages looking to analyze textual content.  Robots are created by the search indexes and help to build and maintain those indexes.
Robots.txt Robots.txt is a file which can be inserted in the HTML code of a site telling search robots not to visit certain pages.  The robots.txt file allows you to tell the robots to ignore individual pages or entire directories, or even the entire site.
Search Engine The software that searches an index and returns matches. Search engine is often used synonymously with spider and index, although these are separate components that work with the engine.  Search engines sometimes incorrectly include directories (such as Yahoo Directory).
Search Engine Placement Another phrase used interchangeably with search engine ranking.
Search Engine Position Same as Search Engine Placement.
Search Engine Ranking The position of a web site's listing in the search engine results pages (SERPs) for certain keyword phrases.  Search Engine Ranking applies to natural (organic) listings only.  In an auction listing, ranking is not used, but placement or position may be used just to define the order of appearance. 
Search Results Search results are produced as a result of a visitor entering a search phrase into a search engine thereby processing the search algorithm.  Search results are displayed in the search engine results pages (SERPs).
Search Phrase A combination of a number of keywords used to query a search engine.
SEM Acronym for Search Engine Marketing.
SEO Acronym for Search Engine Optimization.  The art of gaining top rankings in search results for search terms likely to be used by audiences the site marketer is interested in reaching.  No money is paid for to search engines for placement. 
SERPs (Search Engine Results Pages) Search engine results pages are the listings of relevant site pages produced by the search engine after it has been queried using a search phrase.
Server A server is a computer on which a website is stored. Servers can contain more than one web site and are usually provided by hosting companies.  Some larger institutions may have their own servers.
Scripts Scripts are small applications, usually written in a programming languages called JavaScript or Visual Basic scripting that enables web site owners to enhance pages with dynamic content.  Search engines ignore JavaScript so it is important that web pages do not rely on JavaScript to determine placement.  Scripts run on the client's browser - as opposed to being executed on the host server.
Shared Hosting Shared hosting is hosting on a server along with other non-related web sites using the same hosting provider. Shared hosting is usually the least expensive hosting. 
Spamming Spamming is a general word for many techniques that are used to attempt to artificially increase the relevancy of a web site, which will result in higher rankings.  Modern search engines are very smart about spamming techniques, and the penalties for spamming can be severe. 
Spider Another term for robot.
Spidering Also known as crawling, spidering is a common name for the process that a search engine robot goes through when it visits sites around the Internet.
Splash Page A splash page is the term for a page that acts as an introduction to a site. Splash pages often include an enhanced graphic appeal, animation,  a flash movie introduction, or a multi-language selection screen.
SSI SSI is an acronym for Server-Side Includes. Server-side includes are files that are dynamically added to a page when it is visited.  Large sites sometimes employ SSI for dynamic menus and site content repeated on multiple pages. 
Stemming Stemming is a feature of some search engines which will include variants of a keyword in the search, or offer to search for those variants. For example, searching for golf on a search engine that includes stemming might produce golfers and golf clubs as additional keywords.
Stop Word Stop words are words like ‘the’, ‘a’, ‘and’ and ‘of’ and also ‘where’ and ‘how’. Stop words are conjunctions, prepositions and articles and other words that appear often in documents yet alone may contain little meaning.
Submission Submission is the process of submitting a site to be included in search engine indices.
Submission Service Any agent which submits your site to many search engines and directories. Many of these services are automatic and run from web sites.  Submission services may be useful when listing with many of the minor search engines.  For major search engines, manual submission is preferred.  Since no more than 10 search engines control the vast majority of search traffic, submission services to hundreds of search engines does not seem worth the effort.  The use of submission services can lead to unsolicited Spam if your email address is provided. 
Title Tag The title tag is an HTML tag in the HEAD section of the code that defines the text appearing at the top of the browser window when a page is displayed.  The contents of the title tag also appears as the link to the page in search results.
Thesaurus A list of synonyms a search engine can use to find matches for particular words if the words themselves don't appear in documents.
Traffic The stream of visitors who view a web site.
Trusted Feed A trusted feed is an XML-based method of ensuring up-to-date inclusion in search indices. An XML file is used to hold information about pages on a site which is referred to by the search index to keep the index up-to-date.
Unique Visitors Unique visitors is the number of individual people who visit a site in a specified period of time. Unique visitors are obtaining by analyzing server logs, and the process of analysis is called web analytics. 

Unique Visitor is a real visitor to a web site.  Servers record the IP addresses of each visitor.  If a visitor views twenty pages within a web site, the server will count only one unique visitor because the page accesses are associated with the same IP address.

URL Stands for Uniform Resource Locator. A URL is the ‘official’ name for a web address.  Yahoo's URL is www.yahoo.com.  URL's are resolved to IP addresses using a process called Domain Name Servers.  This process resolves the URL to a numeric IP address like 64.108.202.103, for example only. 
Web Analytics Web analytics is the process of analyzing visitor activity on a web site through the use of server logs.  Web analytics also includes the measurement of metrics to determine site effectiveness.   The presentation of these reports can be done by reporting systems like Urchin, LiveStats, and others. 
Web Copywriting The writing of text for a web page. Similar to the writing of copy for any other type of publication, good web copywriting can have a dramatic effect on search engine positioning.  Web copywriting is a major portion of site optimization. 
Web Logs The same as log files. 
Web Page A web page is a single file made up of HTML markup tags.  Web pages begin with <html> and end with </html>.  Multiple web pages linked together make up a web site.
Web Site A web site is a collection of web pages most often related to one (or similar) subjects. 
XML Feed Also known as a Trusted Feed.
XML Extensible Markup Language. A new language which promises more efficient data delivery over the web. XML does nothing itself - it must be implemented using 'parser' software or XSL.
XSL Extensible Scripting Language - an XML style sheet language supported by the newer web browsers Internet Explorer 5 and Netscape 5.
 

Search Engine Marketing Terms

Word or Phrase Definition:
Banner A graphic display on a web page used for advertising.  A banner ad is linked to an advertiser's web page. 
Banner Exchange A market where companies can trade or exchange placement of banner ads on each others sites.
B2B An acronym for Business-to-Business.  B2B is electronic trading where both the buyer and sellers are organizations.
B2C An acronym for Business-to-Consumer.  B2C is a situation where a business is selling online to a consumer. 
CAN-SPAM Act Federal legislation which was intended to make email marketing programs follow rules of compliance.  The act was intended to help limit unsolicited email. 
Click-Through-Rate The percentage of people who see a "clickable" ad, and actually click on it.  Stated another way, the number of  listings all of your categories received divided by the number of impressions received.
Competitive Intelligence Information that is useful for analyzing a companies strategic position in the marketplace. Also information about their competitors and their competitor's actions. 
Conversion Rate The percentage of visitors to a web site who complete a process designed by the web marketer.  For example if 100 visitors respond to an ad by clicking on it and going to a landing page, and two (2) go on to complete a form providing contact information, the conversion rate for that program is 2%. 
CPM An acronym for cost-per-thousand impressions.  The cost of delivering 1000 impressions to 1000 prospects. 
Cyberatlas An online service that provides Internet statistics broken down by industry.  Visit Cyberatlas
Electronic Markets A place where buyers and sellers negotiate, submit bids, agree on orders, and if appropriate finish the transactions electronically. 
Electronic Shopping Cart A virtual shopping cart that enables consumers to collect items as they browse an online sales site until they are ready to purchase the items. 
Grandfather Bid In Yahoo! Overture, a bid less than $.10.  $.10 is the global minimum, but some bids were established prior to the global minimum.  Grandfather bids can only be changed to $.10 or higher.
Google AdWords AdWords is the name used by Google to define their pay-per-click global search program.  Adwords is for advertisers who want to be listed high in the search results of a Google search.  More info at Google AdWords. 
Google AdSense AdSense is not a pay-per-click program but is a way for a webmaster to advertise Google on their webmaster sites.  In return for this, Google pays for each click received.  AdSense is a way for Google to be listed on virtually every business site. 
Google Froogle Froogle is a beta search engine for Google's online Merchant Shopping Center.  You can list products for free on the Merchant Center, and visitors will use Froogle to find them.
Google Local Local is a name for Google's search  program on a local level. 
Impressions Views, or the number of times "something" is shown. 
Interactive Marketing When the purchaser interacts with the online seller by requesting more information, by sending an email, or clicking on a link and answering a questionnaire.
Internet Marketing Using the Internet and electronic means to communicate a company's message, attract prospects, convert prospects to buyers, and perform market research. 
Keyword Banners Banners that appear when a predetermined word is queried  by a search engine.
Max Bid The amount that an advertiser is willing to pay when a consumer clicks on their listing after conducting a search.  The Max Bid determines the advertiser's rank or position. 
Pew Internet and American Life Project The Pew Internet and American Life Project provides a tremendous compilation of research on American Internet use and trends.
Push Technology Automatically delivered information to a viewer who specifies some requirements.  Push technology compiles information from several sources.  It is contrasted with pull technology where the user actively searches for information (as in the case of using a search engine). 
Reach The number of people or households who are exposed to an advertisement over a specified period of time. 
ROI An acronym for Return-On-Investment.  ROI measures the success of an investment and is the ratio of the resources required divided by the benefits obtained. 
Tracking URL A URL that includes a tag that is designed to demonstrate the source of traffic to a web page.  Example:  http://www.dog.com/?source=Yahoo
View Bids Tool In Yahoo! Overture, a tool designed to help the marketer bid an amount to be placed in his/her position or ran of choice.  The #1 rank is the Max Bid for that term. 
Webonomics Web economy.  The economic environment of electronic commerce. 
Yahoo! Content Match Content Match works on the same principle as Yahoo! Sponsored Search, but offers advertisers access to more targeted customers on a pay-per-click basis by displaying their site listings alongside related articles, product reviews and other information on the Content Match partner network.
Yahoo! Local Yahoo! Local is like an online Yellow Page listing.  It helps you find the things you need in your neighborhood and beyond. It gives you the names and numbers of local services and businesses but it also shows you information related to them. For instance, you'll get the name and address of your local deli but you can also get the time it opens, whether it accepts VISA, and maybe even how helpful the wait staff is.  Yahoo! Local brings together the best of Yahoo! Yellow Pages, Yahoo! Maps, and Yahoo! Search. Visit http://local.yahoo.com/
Yahoo! Local Sponsored Search Yahoo! Local Sponsored Search is the local search program for Yahoo!  It is Yahoo!'s version of Google Local.  Be aware that major differences exist between the two in how they are used at a local search level. http://searchmarketing.yahoo.com/local/ls.php?mkt=us
Yahoo! Search Yahoo! Search is Yahoo!'s spider search engine.  Visit http://www.yahoo.com for the portal version and http://search.yahoo.com/?fr=ad-vrec-search-rudy-20050120-searchbar for the search engine with options.
Yahoo! Search Directory Yahoo! Search Directory is not a spider search engine, but a directory which is compiled by human intervention.  For differences between spiders and directories, go to Webopedia as listed below.  Visit http://dir.yahoo.com/.
Yahoo! Search Marketing This is the new name for Overture.  Yahoo! purchased Overture in 2004.  The partner search engines in pay-per-click still include Yahoo!, MSN, AllTheWeb, and more.  Visit http://www.content.overture.com/d/ (Overture).
Yahoo! Sponsored Search Sponsored Search is Yahoo!'s pay-per-click program for national search.  It competes with Google's AdWords.  Yahoo! Sponsored Search is the new name for what was recently called Overture Precision Match. Sponsored Search prominently displays your business in search results on some of the top U.S. search properties.  Visit http://searchmarketing.yahoo.com/arp/srch.php?o=USPX06.
Yahoo! Yellow Pages The online Yellow Pages for Yahoo!  All listings come from listings from BellSouth and InfoUSA.  Visit http://yp.yahoo.com/
 

Other Glossaries

U.C. Berkeley Teaching Library Includes definitions for web and net terminology searchers invariably encounter while surfing the web. Helpful for getting a much broader understanding Search Terms Glossary This glossary is a companion to the Search Tools web site, which focuses more on the world of local web site search technology rather than the global web search engines.  It offers detailed definitions that are often cross-linked to each other, with abundant examples that illustrate key concepts.
Webopedia A great resource for any definition! Matisse's Glossary of Internet Terms Glossary of Internet Terms. Copyright (c) 1994-2005 by Matisse Enzer. You may copy and redistribute this Glossary only under the terms of the Creative Common's or Open Source license.
Disclaimer:  The above definitions have been compiled from a variety of sources on the Internet.  While we believe them to be accurate, Northern Illinois Search Engine Marketing assumes no liability or accepts no consequences for their use. 

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