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Enginemaster Chart

A quick reference summary of the top four search engines
(consult Search Engine News web sites for more current chart)

Last update: May 11, 2005

 

Source:  Planet Ocean and Search Engine News

General Information

 

Ask/Teoma

Google

Yahoo

MSN Search

<title> character
length used for listing

65

70

115

70

Keyword in title is important

Yes

Yes

Yes

Yes

Character length used for description in listing

147

155

varies, up to 400

207

<meta> description supported

Yes

No - Variations on indexing
(see note 1)

No -
(yes on paid inclusion)

No

<meta> keyword supported

Yes

Not Indexed
Might be used for Ranking

Yes
Use commas between phrases

No

<meta>keyword important

-

Small

Small

No

<meta> redirect problems?

-

Likely

Likely

 

<meta> robot tags support

-

NOINDEX
NOFOLLOW

NOINDEX
NOFOLLOW

 

Indexes all visible text on page

-

Up To ~102k

Up To ~500k

 

Searches are Case Sensitive

No

No

No

No

Word Stemming (hawaii=hawaiian)

No (Teoma)

Partial

No

 

Word Capitalization (Is toy=Toy?)

Yes

Yes

Yes

Yes

Keyword Order
(Is "paris hotels"="hotels paris"

No

Reduced emphasis on keyword order

No

No

Plurals
(Is toy=toys?)

Yes

Partial

No

No

Pages score higher based on alphabetical order of domain name?

No

No

No

No

Do newly submitted
pages score better?

-

No

No

 

Link Popularity

Yes

Yes
(major influence)

Yes
(major influence)

Yes

Reviewed sites
score higher?

-

Yahoo / ODP Preference

-

 

Preference for big sites? (lots of pages)

Yes

Yes

No

 

Will the spider accept a cookie and use it while indexing your site?

No

No

No

No

"Click" popularity influences page score?

No

No

Future?

Tracking in Place

What text is indexed? (and can be found during a search)

 

Ask/Teoma

Google

Yahoo

MSN Search

Words in <title>

Yes

Yes

Yes

Yes

Words in <style>

No

No

No

No

Meta Keywords
<meta name=
keywords...

1129
characters

No

1129 characters

No

Meta Description
<meta name=
description...

1129
characters

Varies
(see note 1)

1129 characters

No

<no frames> Content

 

Yes

Yes

 

Dublin Core
Meta Data

 

No

No

No

<!-- comment -->
tag text

 

No

No

 

Hidden Input
form text
(Trick #14)

 

-

No

 

Form <option> text

Yes

Yes

No

Yes

Link Descriptions
<a  href="www.your
server.com">
keyword</a>

Yes

Yes

Yes

Yes

Text within url link
<a href="http://www
.yourserver.com/
keyword.html>

 

Yes

No

 

Indexes .asp files

Yes

Yes

Yes

 

Indexes pages with "?","=","&" in the URL?

 

Yes

Yes

Yes

Spidering (how deep will they go and how long does it take?)

 

Ask/Teoma

Google

Yahoo

MSN Search

How many different pages can you get indexed?

 

No Limit?

Limited

 

Submitted Pages

 

1-2 months

48 hours
to three weeks

 

1 level deep

 

Monthly-Excellent

2-4 weeks

 

Multiple levels deep

 

Yes! - Excellent

Poor

Yes

Supports Robots.txt

 

Partial

Yes

Yes

Supports <meta> robot tag

 

Yes

No

Yes

Frames Support (noframes tag)

 

Yes

Yes

 

Follows Frameset links

 

Yes

Yes - Will index content of framed page and list URL of frameset

 

Follows Image Map Links

 

Yes

-

 

Penalties

 

Ask/Teoma

Google

Yahoo

MSN Search

# of pages you can submit per day without a penalty

 

10?
Submit home page and let spider find other pages on it's own

Careful, Free Submit Might Have Penalty

 

Submitting too fast

 

No

No

 

Hidden Text

 

Yes

None

 

Repetition of words in title

 

We advise 3 or less

Maybe

 

Repetition of words in <meta>description

 

No

No

 

Repetition of words in body text

 

Yes

Maybe

 

Small Sites (less than 5 pages)

 

No

No

 

Links on home page to offsite urls

 

No

-

 

No Links to your page from other sites

 

Yes

Yes

 

 
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