Also known as Organic SEO, this is the process of developing the a business's
visibility on the Internet through rigorous design principles in the html
coding, site navigation, and words of a web site (Titles, Keywords, MetaTags,
Relevant Content, Keyword Density, etc.) Generally a top listing means a
rank within the top 30 placements of various search engines. Each engine’s
rank may be different, and usually a submission to the top 6 engines is adequate
to cover more than 95% or more of Internet traffic.
Accepted practices include the use of Gateway Information pages, optimized
content, multiple keyword submissions, minimizing the use of Flash, and
eliminated the use of “framed web sites”.
Quarterly, or monthly follow-up may be needed to maintain listings – once
achieved.
Listings appear in the center to left of center of a Search Engine report.
This practice may be referred to as the “free listing”, or “hard-earned
listing”, or the “purist’s listing”. Results tend to be long-term (3
to 6 months, or more), and ROI is considered by many to be the most attractive
of Internet Marketing tools. |
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The table at right shows the shows how searchers use Natural vs. Paid Search. Differences vary significantly among engines.
For more info, go to:
Results
Why Both? |
|
Engine |
Natural (%) |
Paid (%) |
|
|
All Engines |
60.5 |
39.5 |
Source: ClickZ Experts and OneUpWeb
|
|
Google |
72.3 |
27.7 |
|
Yahoo! (Engine) |
60.8 |
39.2 |
|
AOL |
50.0 |
50.0 |
|
MSN |
28.8 |
50.0 |
|
Many companies engaged in SEO resist investing in Paid Search. And many
companies investing in Paid Search are not yet pursuing an SEO strategy.
One has to work AT SEO and WITH Paid Search. |
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