What Do We Do?
We help people make money by using the Internet. We help businesses get traffic to their site, which
results in more
sales. W help businesses reduce costs. Or we help the business execute a combination of
traffic, sales, and cost reduction.
Clients we work with may have a web site, but are frustrated because it isn't
making them any money. The site may be hurting their business! It
isn't generating sales leads, and people can't find it when they search using
major engines. Possibly the owner is overwhelmed with all the possibilities being talked about
(like SEO, PPC, Local Search, Social Media, RSS, Blogs, etc.) They just want
some help sorting out what works in their business. Or, maybe their
competitors are "beating them up" with a better web presence!
What Is Internet Marketing?
Internet Marketing (IM) is the process of attracting visitors to your site, and
then converting those visitors into customers. Internet Marketing is a
sub-set of an overall Marketing Plan - which addresses the overall Product
4P's of marketing). Internet Marketing performs these functions:
puts your value proposition in
front of people who are looking for your product or service . . . at the time
they are looking. MBA folks call this "Pull Marketing". That is,
prospects find YOU instead of YOU trying to find them.
offers faster, lower cost lead generation.
is 24/7. Internet Marketing never sleeps!
keeps you in touch with your customers more often, and allows faster service.
IS NOT done in a vacuum from traditional marketing means. IM is a subset of your overall Marketing Plan, which is
subset of your Business Plan!
Internet Marketing has these
components: (1) Strategy, (2) Promotion, i.e. Building traffic, (3) Conversion, and (4) Measuring and Correction. Internet Marketing is process, not
a single event!
Why Do You
Think You Can Help My Business? We believe there isn't a
single business out there that could not be improved by using the Internet.
Some will be vastly improved; others less so. It just depends on the
business. We won't know if we help your specific business until we talk
with you. We will need to get information from you in order to understand your business. If we feel we can't help you, we will let you know up-front. You will be asked to
invest 30 to 45 minutes with us so that we can determine if, and how, we may
help you. Some people want to jump right into products and price, but time
upfront in qualifying each other pays dividends later.
How Do You Work? If you are a
qualified prospect, we will arrange for an introductory meeting or phone
conversation to get to know your business better. The introductory meeting
is normally complimentary. After the introduction, we will perform
background research using information you have given us. Based on that
research, we will arrange a follow-up meeting to confirm your needs and make
sure we have considered them. At that time, and based
on the prior meetings, we would outline our expectations for continued work with
you. If you agree and wish to continue, we would develop a
detailed proposal covering the scope, timing, and costs.
It's Hard to Understand
What Your Industry Does?
Yes, the industry has had its share of buzz words
and technophobia. What we do is Internet Marketing (IM)! In simple terms, we
help you: (1) Be Found on the Web using SEO, (2) Advertise online using
Pay-Per-Click (PPC), (3) Advertise online locally with Google, Yahoo!, and with
Internet Yellow Pages (IYP), (4) Make your web site "work" for your business.
If needed, we fix your web site so you will have your best chance at success. If
you're not committed to maintaining your site, and tracking your results, online
marketing may not be for you.