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First Webs, Inc. |
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Rockford; Chicago; the World |
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Getting Started with Internet
Marketing; the Roadmap to More Sales
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| Step 1 |
To begin the process of Internet marketing, we need
information about your business. To get that information, we either meet with you
or you may supply it online via our online business forms. Please read about the
information collected in our
online business evaluation process. |
| Step 2 |
Upon receipt of your company information, First Webs,
Inc. begins the process of keyword research, analysis of your current site (if you have
one), competitive analysis, evaluation of linking structure, and more. Upon completion of the research, a professional report is presented
to you disclosing our findings. The report is customized for your business. Click the
following link for an example of an
Internet Marketing report
for a cardiology firm. Other examples are found in the
case studies area. |
| Step 3 |
Upon review and adjustments to the Internet Marketing
analysis, First Webs, Inc. proceeds with the design of the site pages, redesign of the
pages if that applies, and/or any online advertising programs that you had expressed an
interest in launching in the short term. New or redesigned pages are published to
your web server, and initial ranking reports are generated to establish a baseline for
measuring ranking results. |
| Step 4 |
While the site pages are being indexed, we proceed
with creating backlinks to your site as discussed in the Internet Marketing analysis.
Backlinks are essential to getting your site properly ranked, especially within Google.
If your business could benefit from a blog and that is part of the
your program, we set up your blog at this stage.
Ranking reports and site traffic are monitored for periods of 3
months through 12 months. Time frames will vary based on your situation as discussed with you
in the Internet Marketing analysis of Step 2. |
| Step 5 |
At this stage, you're site should be generating
traffic and your return-on-investment (ROI) should be clear. The landscape of the
Internet and search engine optimization is ever-changing. Should you wish to
continue using our consulting, we would be happy to work out an agreeable program. |
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