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First Webs, Inc. |
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Rockford; Chicago; the World |
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Use Email Marketing as Part of My Internet Marketing Mix!
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Facts About EMail Marketing
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Email Marketing Is The Most Cost-Effective Form Of
Direct Marketing |
Permission based email allows you to send your message to those people who have
asked for it (Opted-In). Most Internet marketers agree that the cost is a
fraction of direct mail - up to 5 times more cost-effective than direct mail and
20 times more cost-effective than Banner Advertising.
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Email Marketing Generates Immediate Results |
You can track results
immediately, make changes to your campaign, and measure your progress throughout
the email marketing campaign. Many other forms of direct marketing can
take weeks, even months to design and execute. |
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Email Marketing Is Versatile, Giving You Answers
in Real Time! |
Track results and evaluate
response rates on different types of programs to different target audiences.
You can easily change your offer, your subject line, and your audience.
Today's email campaigns can efficiently track bounces, opens, and click-thru. |
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Email Marketing Produces High Response Rates |
Web site "Be-Found" strategies
and permission based email together produce superior results. Each person
receiving your email has expressed an interest in your products or services. |
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Email Advertising Is Very Targeted
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Email advertising messages are sent to 100%
Double Opt-In customers who have specifically requested to receive your email
advertising offer on your unique products and services. |
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Email Marketing Can be Highly Interactive |
Email can be a key part of your prospecting
efforts. The goal is using email to build on relationships established and
trying to foster that relationship and permission through other channels. The
interactive nature of e-mail often makes it the best method to maintain
relationships regardless of how or where that relationship started. |
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What NOT TO DO When Using Email Marketing |
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Do Not
send unwarranted or unsolicited emails. This is clearly Spam.
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Do Not
use your email opt-in list as license to send irrelevant materials.
Flooding people with things they do not want will quickly get you rejected.
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Do
remember every touch point matters and each leaves a perception from your
customers - either positive or negative.
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Do
remember to integrate your email efforts with traditional marketing means. If
you have a retail location, ask people to fill out a form or card, such as a
customer feedback card, or ask them to visit your Web site, where they can sign
up to receive your coupon, newsletter, or promotions. When mixing media,
it's important to bring your brand strategy and execution together. Carefully
integrate offline and online efforts.
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Do find new customers
by advertising on a local or target search engine. There are an increasing
number of local or target search engines that you can use to drive traffic to
your Web site.
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Do
comply with all aspects of the CAN-SPAM act.
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Do HAVE FUN with email.
It is exciting to use.
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The CAN-SPAM; How Has the Act Affected Email
Marketing?
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In December, 2003 the CAN SPAM legislation was
enacted to be put in effect January 1, 2004. Here are the findings by Pew
Internet Report on Spam as of May 31, 2005.
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53% of email marketing users say Spam has made them less
trusting of email, compared to 62% a year ago.
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22% of email marketing users say that Spam has reduced their
overall use of email, compared to 29% a year ago.
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67% of email marketing users say Spam has made being online
unpleasant or annoying, compared to 77% a year ago.
In general, email users are
receiving slightly more Spam than before, but they are minding it less. Fewer
email users now say that Spam is undermining their trust in email. View
PEW Report in pdf.
View Federal CAN-SPAM Act:
http://www.spamlaws.com/federal/can-spam.shtml
View
Direct Marketing Association pdf on CAN SPAM Act. |
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Why Have Us Help With Email Marketing?
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There are many excellent sources on the Internet
for subscription based email marketing. We like to believe we can offer
significant advantages. Here are a few of them.
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We combine your html email
marketing with your web site. There are no costs to add additional
subscribers or grow your campaign. It's all part of our Internet Solution.
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We can offer branded templates
that do not require the presence of another firm's logo. This enhances
your image and promotes brand awareness without negative effects.
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We can integrate your email
marketing with Search, Local Search and Pay-Per-Click campaigns. This will
increase your opt-in performance.
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Our email opt-in forms are
integrated with your web site, and the data is all saved for you to do follow-up
marketing.
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You can design and compose your
emails within the same excellent Content Editor that allows you to make your own
web site changes. Learn only one system, and make site changes to
complement your email marketing - and vice-a-versa.
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