Internet Marketing Strategy
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Who is your target audience(s) for SEO?
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What are their online behaviors?
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How will you encourage them to visit?
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What action do you want them to take when there?
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What methods can you use to get them to take action?
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Site Promotion
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How can I get traffic to the site?
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Should I use Search Engine Optimization (SEO)?
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Should I use Paid Search (PPC, Placement or Paid Inclusion)?
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Should I use both SEO and PPC?
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Are Local Directories a source for leads.
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What am I doing in Print Yellow Pages? In Internet Yellow Pages?
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Conversion
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Now that I'm receiving traffic, is my action or actions working?
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What conversion rate should I target for my business.
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What do I do if traffic does not meet expectations? How can I improve conversion?
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What do I do if I get more traffic and more conversion that I planned for? Do I have the systems in place to
deal with the increased business?
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Measurement and Adjusting (Web Analytics)
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What groups of visitor am I getting?
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What search engines are they coming from? Why?
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What is my ROI for each major action?
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Which PPC keywords and descriptions are working?
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Should I adjust my SEO strategy?
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Putting the Components Together |
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Be sure your Internet Marketing strategy reinforces your business goals.
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Target your audience(s) carefully.
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Use all practical and affordable means to get traffic to your site.
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Convert your visitors by having them opt-in to a program. Offer something of value.
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Set up different pages for different types of target audiences, if needed.
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Measure and analyze your traffic data. Make adjusts
to your SEO program.
Internet Marketing versus Traditional Marketing |
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