The best keywords are those words and phrases commonly typed in by your potential customers, but which aren't used much on your competitors websites.
In other words, if you optimize your pages for keywords your potential customers use a lot, but your competitors haven't thought of, you win.
But here's the catch...you'll never get to know which are the best keywords for your website simply by guessing. If you attempt to optimize your pages for words and phrases that are just your best guesses, you are losing potential customers and wasting valuable time.
To make sense of the time and money you spend on search engine optimization, you need to KNOW that the keywords you use will deliver results.
Wordtracker identifies the best keywords for your site pages: Through a series of simple steps, Wordtracker shows you which are the best keywords to use for the pages on your site.
Wordtracker's suggestions are based on over 300 million keywords and phrases that people have used over the previous 90 days. (In other words, there is no "guessing" when you use Wordtracker. Everything is based on the keywords millions of people have actually typed into search engines.)
Best of all, our competitive analysis tool enables you to find those "best keywords" - the ones your potential customers use, but which your competitors don't know about.
What is the best measure of a good keyword or keyword phrase? The Keyword Effectiveness Index, or KEI is the best measure. KEI is an logarithmic formula which considers the number of searches in a time period, and the number of competing web sites using that keyword. KEI's over 10 are good; over 400 are FANTASTIC. KEI's between 1 and 10 are doubtful, but possibly worth considering. KEI's below 1 are just too competitive.
Unfortunately a very high KEI is useless if the keyword is just not used much. So one needs to balance the value of the KEI with the frequency with which the keyword is used across all search engines.