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Creating Value for YOUR Internet Business

Keyword Research - The Process

When your potential customers use search engines, keywords are the words and phrases they type into the search box while looking for products and services like yours.

The best keywords are those words and phrases commonly typed in by your potential customers, but which aren't used much on your competitors websites.

In other words, if you optimize your pages for keywords your potential customers use a lot, but your competitors haven't thought of, you win.

But here's the'll never get to know which are the best keywords for your website simply by guessing.  If you attempt to optimize your pages for words and phrases that are just your best guesses, you are losing potential customers and wasting valuable time.

To make sense of the time and money you spend on search engine optimization, you need to KNOW that the keywords you use will deliver results.

Wordtracker identifies the best keywords for your site pages:  Through a series of simple steps, Wordtracker shows you which are the best keywords to use for the pages on your site.

Wordtracker's suggestions are based on over 300 million keywords and phrases that people have used over the previous 90 days. (In other words, there is no "guessing" when you use Wordtracker. Everything is based on the keywords millions of people have actually typed into search engines.)

Best of all, our competitive analysis tool enables you to find those "best keywords" - the ones your potential customers use, but which your competitors don't know about.

What is the best measure of a good keyword or keyword phrase?  The Keyword Effectiveness Index, or KEI is the best measure.  KEI is an logarithmic formula which considers the number of searches in a time period, and the number of competing web sites using that keyword.  KEI's over 10 are good; over 400 are FANTASTIC.  KEI's between 1 and 10 are doubtful, but possibly worth considering.  KEI's below 1 are just too competitive.

Unfortunately a very high KEI is useless if the keyword is just not used much.  So one needs to balance the value of the KEI with the frequency with which the keyword is used across all search engines.


Recommended Keywords

The following 2 screen captures summarize the First Web's keyword recommendations for pages that should be added to Client's site.  Since it is impossible to treat this very complicated subject with simple explanations, the screen captures are presented and left for a more comprehensive discussion with the client.

The 2 screen captures are summarized in a single Excel Spreadsheet.  Approximately 300 keywords/keyphrases were researched.  From those 3000, about 1800 were analyzed in detail.  From the 1800, 30 to 32 words were selected that best represent Client's business description and target audience.

The Excel Spreadsheet for Keyword Research is roc_KEI Summary021607.xls

The group of keywords below are those for which there is high competition, the KEI's are low, but the traffic volume is very high. 

Click Image to Enlarge

The group of keywords below are those for which there is low competition, the KEI's are high, but the traffic volume is low or moderate. 


High Traffic Volume; Highly Competitive

Keyword "intitle" Google
cardiology 4740
interventional cardiology 103
health care jobs 9720
medical jobs 21600
residency program 13900
healthcare jobs 2150
healthcare staffing 377
medical career 5570
medical job 798
jobs medical 585
healthcare staffing agencies 3
cardiology jobs 11
healthcare administration jobs 31
executive healthcare jobs 27

The "intitle" Google figure is another measure of competitiveness.  Low "intitle" numbers mean low competition, and best chances for top rankings. 

Low to Moderate Traffic Volume; High KEI's

Keyword "intitle" Google
interim executive healthcare jobs 0
medical practice administrator jobs 0
temporary healthcare executive jobs 0
pediatric cardiac sonographer jobs 0
healthcare quality performance outcomes jobs 0
cardiology practice administrator jobs 0
medical group executive director jobs 0
healthcare management jobs overseas 0
interim healthcare executive jobs 0
medical practice manager jobs 0
cardiology occupations 0
cardiology practice executive jobs 0
cardiology administrator jobs 0
hospital medical director jobs 0
interim cardiology executive director jobs 0
interim cardiology administrator jobs 0
cardiology services employment 0
job opportunities medical field 0

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