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Back Links and Their Importance in Obtaining High Search Engine Rankings

Link popularity (back linking) has become an important factor in the ranking algorithms of most search engines. If many quality web sites link to your site, you'll have a good position in the search engines.

There are a number of ways to improve the link popularity of your web site. Here are the top 10 tips for high link popularity:

10. Cross-link your sites

An easy way to improve your link popularity is to add a link from your own popular web site to a less popular site of your own.  However, it's very important that one site is not only a duplicate of the other and that both sites are related to each other.

9. Give testimonials

Everyone has some favorite software tools and utilities. Contact the publishers or developers and explain why you like their software programs. Some of them will request a permission to display your testimonial on their web site, along with a link to your site.

You can also contact web sites that don't offer software programs but interesting articles. Just make sure that you really stand behind what you say as it can backfire to you if you recommend bad products.

8. Awards for you and other sites

You can submit your web site to sites who offer awards. If they reward you their award, then they'll probably link to your site. Just search Google for "awards directory your-keyword" (replace "your-keyword" with a keyword that is important to your business).

You can also offer an award for other web sites. Submit your awards page to the above-mentioned awards directories to make it popular. The web sites who receive your award will link back to your site.

7. Participate in newsgroups and discussion forums

When you post to newsgroups and discussion forums, add a signature file with a link to your web site.  An easy way to post messages in newsgroups is to create a Google account and to post via their web interface:  http://groups.google.com

To find good discussion forums, just search Google for "forums directory your-keyword". For example, if you want to participate in a marketing forum, search Google for "forums directory marketing".

6. Provide a link directory

Offer a link directory on your web site which links to quality web sites with a similar topic. Your visitors will appreciate such a resource and you'll provide incentive for other sites to link to your site.

You can add a "link to us" page to your web site on which you promise to add other complementary sites to your link directory if they link back to you first.  Use professional link management software to help you to create and maintain a link directory (among many other useful things). It may also check if other web sites remove their link to you.

5. List your web site in the Yahoo directory

If you have a business web site, you might want to pay US$299 yearly to Yahoo to have your web site listed in the Yahoo directory. The Yahoo directory is independent from Yahoo's main search engine:
http://docs.yahoo.com/info/suggest/busexpress.html

If you have a non-business site, you can submit to Yahoo without paying: http://docs.yahoo.com/info/suggest/

4. List your web site in the Open Directory Project (ODP) directory

If your web site is listed in the popular directory ODP, then your web site will have a good base for the link popularity.  Rumor has it that Google starts crawling web sites with the web sites listed in the ODP directory. Best of all, you can add your web site to ODP without paying a fee.

3. List your web site in regional and industry-specific directories.

A link in regional and industry specific directories is good for your web site because your link will appear on a related page. Links from related pages are much better than links from unrelated pages.

2. Write articles for your audience

Write articles about the topics that your web site visitors are interested in. After a while, other web sites will link back to your articles.  You can also send your articles to syndicate web sites. They'll offer your articles to other web sites. Just make sure that your article contains a link to your web site so that other sites who publish your article will automatically link to you.

1. Get reciprocal links from complementary sites

Search the major search engines for your keywords. They will return many web sites that don't compete with your site, or which offer complementary things.  Visit their site and then write them an email message to request a link to your site. If you link back to them first, they'll be more likely to link to you.

As the images below indicate, Royal Oak Cardio has approximately 26 links to their site.  That is far too few to earn top rankings.  The goal should be to begin with 250 and build that up to 1000 or more.

 

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