|Link popularity (back linking) has
become an important factor in the ranking algorithms of most search
engines. If many quality web sites link to your site, you'll have a
good position in the search engines.
There are a number of ways to improve
the link popularity of your web site. Here are the top 10 tips for
high link popularity:
An easy way to
improve your link popularity is to add a link from your own popular
web site to a less popular site of your own. However, it's
very important that one site is not only a duplicate of the other
and that both sites are related to each other.
9. Give testimonials
Everyone has some favorite software
tools and utilities. Contact the publishers or developers and
explain why you like their software programs. Some of them will
request a permission to display your testimonial on their web site,
along with a link to your site.
You can also contact web sites that
don't offer software programs but interesting articles. Just make
sure that you really stand behind what you say as it can backfire to
you if you recommend bad products.
8. Awards for you and other
You can submit your web site to
sites who offer awards. If they reward you their award, then they'll
probably link to your site. Just search Google for "awards directory
your-keyword" (replace "your-keyword" with a keyword that is
important to your business).
You can also offer an award for
other web sites. Submit your awards page to the above-mentioned
awards directories to make it popular. The web sites who receive
your award will link back to your site.
7. Participate in newsgroups and
When you post to newsgroups and
discussion forums, add a signature file with a link to your web
site. An easy way to post messages in newsgroups is to create
a Google account and to post via their web interface:
To find good discussion forums,
just search Google for "forums directory your-keyword". For example,
if you want to participate in a marketing forum, search Google for
"forums directory marketing".
6. Provide a link directory
Offer a link directory on your web
site which links to quality web sites with a similar topic. Your
visitors will appreciate such a resource and you'll provide
incentive for other sites to link to your site.
You can add a "link to us" page to
your web site on which you promise to add other complementary sites
to your link directory if they link back to you first. Use
professional link management software to help you to create and
maintain a link directory (among many other useful things). It may
also check if other web sites remove their link to you.
5. List your web site in the
If you have a business web site,
you might want to pay US$299 yearly to Yahoo to have your web site
listed in the Yahoo directory. The Yahoo directory is independent
from Yahoo's main search engine:
If you have a non-business site,
you can submit to Yahoo without paying: http://docs.yahoo.com/info/suggest/
4. List your web
site in the Open Directory Project (ODP) directory
If your web site is
listed in the popular directory ODP, then your web site will have a
good base for the link popularity. Rumor has it that Google
starts crawling web sites with the web sites listed in the ODP
directory. Best of all, you can
add your web site to ODP
without paying a fee.
3. List your web site in
regional and industry-specific directories.
A link in regional and industry
specific directories is good for your web site because your link
will appear on a related page. Links from related pages are much
better than links from unrelated pages.
2. Write articles for your
Write articles about the topics
that your web site visitors are interested in. After a while, other
web sites will link back to your articles. You can also send
your articles to syndicate web sites. They'll offer your articles to
other web sites. Just make sure that your article contains a link to
your web site so that other sites who publish your article will
automatically link to you.
1. Get reciprocal links from
Search the major search engines for
your keywords. They will return many web sites that don't compete
with your site, or which offer complementary things. Visit
their site and then write them an email message to request a link to
your site. If you link back to them first, they'll be more likely to
link to you.