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First Webs

nilsem.com

Internet Marketing
Search Engine Optimization
Pay-Per-Click
Business Web Solutions
Fun, Family Web Sites
 

Creating Value for YOUR Internet Business


Ethical Search Engine Optimization

Some search engine optimization companies and software developers use unethical tricks and techniques to artificially boost the search engine rankings of a web site. This dilutes the quality of search results and the accuracy of search results becomes questionable.  For this reason, the search engines are continuously trying to trace out the spam techniques which webmasters might be using and penalize or ban them.

First Webs tools use only ethical SEO methods.

Our products use only ethical search engine optimization methods.   Our goal is to use only techniques that produce lasting results and that don't offend search engines.  Search engines consider the following search engine optimization techniques as SPAM.

  • automatically generated doorway pages
  • cloaking and false redirects
  • keyword stuffing
  • hidden text or hidden links
  • pages loaded with irrelevant words
  • duplicated content on multiple pages
  • misspelling of well-known web sites
  • unrelated and centralized link farms
  • other methods that try to trick search engines

You might get short term results with these techniques but it's very likely that your site will be banned from search engines if you use one of these techniques. You'll put your web business at severe risk if you use one of these methods.

Ethical search engine optimization is about everyone winning

Ethical search engine optimization leads to a symbiotic relationship:

  • Search engines: They win as they are provided with pages that are easy to understand and that contain the quality information that their visitors search for.
  • Searchers: They win as they are getting what they ask for from the search engines. They search for "green widgets" and get a page about green widgets.
  • Web site owners: They win as they are getting quality visitors who are interested in what their web site has to offer.

 

Guarantees and Contracts

Some SEO (search engine optimization) companies guarantee that you get a special search engine position if you let them do the work for you. Actually, this is not possible. No company can guarantee search engine listings.

If a company makes such promises, take a closer look at the guarantee. The catch is often that the SEO company selects the search terms. You'll be listed for obscure search terms that nobody searches for. If you have a unique company name or a unique product name, it's relatively easy to get high search engine rankings for that term.

The only way to get high search engine rankings and staying there is good web page content and playing by the rules.  Read more about our philosophy on guarantees.

After the formal business review to discuss this research report, and based on your desire to move forward - we will work with you to document the work ahead based on an agreed-to schedule.  To help us communicate each others needs and to confirm agreement, simple contracts need to be executed to move to the next phase.

Thank you for the opportunity to present this Internet Marketing and Visibility Report.
Vernon Wanner, Internet Consultant

129 So. Phelps Ave., Ste 908

Rockford, IL 61108

815.332.8062

vwwanner@nilsem.com

http://nilsem.com  

http://firstwebsni.com