Ethical Search Engine Optimization
Some search engine optimization companies and software developers use unethical
tricks and techniques to artificially boost the search engine rankings of a web
site. This dilutes the quality of search results and the accuracy of search
results becomes questionable. For this reason, the search engines are
continuously trying to trace out the spam techniques which webmasters might be
using and penalize or ban them.
tools use only ethical SEO methods.
Our products use only ethical search engine optimization methods.
Our goal is to use only techniques that produce lasting results and that don't
offend search engines. Search engines consider the following search engine
optimization techniques as SPAM.
generated doorway pages
- cloaking and false
- keyword stuffing
- hidden text or
- pages loaded with
- duplicated content
on multiple pages
- misspelling of
well-known web sites
- unrelated and
centralized link farms
- other methods that
try to trick search engines
You might get short term results with these techniques but it's very likely that
your site will be banned from search engines if you use one of these techniques.
You'll put your web business at severe risk if you use one of these methods.
Ethical search engine optimization is about everyone
Ethical search engine optimization leads to a symbiotic relationship:
Search engines: They win as they
are provided with pages that are easy to understand and that contain the
quality information that their visitors search for.
Searchers: They win as they are
getting what they ask for from the search engines. They search for "green
widgets" and get a page about green widgets.
- Web site
owners: They win as they are getting quality
visitors who are interested in what their web site has to offer.
Guarantees and Contracts
Some SEO (search engine optimization) companies
guarantee that you get a special search engine position if you let them do the
work for you. Actually, this is not possible. No company can guarantee
search engine listings.
If a company makes such promises, take a closer
look at the guarantee. The catch is often that the SEO company selects the
search terms. You'll be listed for obscure search terms that nobody searches
for. If you have a unique company name or a unique product name, it's relatively
easy to get high search engine rankings for that term.
The only way to get high search engine rankings
and staying there is good web page content and playing by the rules. Read
more about our philosophy on
After the formal business review
to discuss this research report, and based on your desire to move forward - we
will work with you to document the work ahead based on an agreed-to schedule.
To help us communicate each others needs and to confirm agreement, simple
contracts need to be executed to move to the next phase.
Thank you for the opportunity to present this
Internet Marketing and Visibility Report.
Vernon Wanner, Internet Consultant