Objective: To perform comprehensive research
into Client's business with the purpose of
identifying keyword phrases that would serve to increase search engine rankings
in Google, MSN, Yahoo, and ASK.
Client Supplied Data:
Description of Business:
Client is a highly specialized healthcare search firm concentrating
exclusively in the field of cardiology. Our medical staffing consultants
specialize in placing qualified cardiology professionals in thriving heart
centers, hospitals, physician groups, academic institutions and private
Main Competitors: Merritt Hawkins
- www.merritthawkins.com; Cejka -
Target Audience A: Cardiologists
of all specialties looking for jobs (non-invasive, invasive, interventional,
Electrophysiology, Cardiotoracic Surgeons, Peds Cardios). Includes those
practicing as well as those coming out of residency.
Target Audience B: Groups needing
cardiologists for their practice or hospital (Hospital/Organization HR staffs,
CEOs, Hospital Administrators, and physician assistants).
- Firms like
and others dominate top 10 rankings in Google and Yahoo. See Top 10
- The 3 main competitors provided by Client
are not strong online performers with regard to search rank.
See 3 Competitors Analysis.
- There is significant opportunity to obtain
high search engine rankings in the healthcare staffing industry. The
large employment firms have capitalized on Google's ranking system by virtue
of large numbers of back links. Well written content based on carefully
selected keywords with a moderate number of back links is expected to
achieve rankings that can drive traffic and positive ROI.
Keywords/Keyword Phrases Identified:
- Eighteen (18) High Visibility, Low
Competition keyword phrases have been identified for optimization.
- Fourteen (14) High Competition, High
Traffic keyword phrases have been identified for optimization.
- See Recommend Keywords report
Search Optimization Strategy:
success of a web site in generating qualified traffic is influenced by a variety
of factors. Many of those factors are:
- Ability to target and
profile the audiences the site is attempting to reach.
keywords/phrases to match the target audiences.
- Writing "content
rich" pages for enough keyword phrases to convert search engines that this
site is "an expert" site.
- Very carefully
writing Titles, Descriptions, employing Alt Tags, reducing unnecessary and
voluminous html code, and correcting html errors that would impede the
indexing of sites by search engines.
- Putting a program in
place to build back links over time, but to being building back links as new
pages are added.
- Monitoring keyword
performance, evaluating site performance, and adjusting results over a period
of 3 months to 1 year from optimized launch.
Work Going Forward, Pricing, and
The Pricing Estimate and Guarantees & Contracts
page represent First Web's proposal for site optimization. Due to the
complexity of this analysis, First Webs recommend this entire project be
discussed with Internet Consultant and
Client in a formal business
First Webs recommends Items B, C, D as outlined
in the Pricing Estimate. Delivery will be determined after business