Your Full Name and Position
Your Company Name
Your eMail Address
URL of Your Company if you have URL, i.e.
If your business does not have a web site, do you have a domain registered?
What is Your Companies Industry?
Describe Your Business?
25 Characters Minimum;
260 Characters Maximum
What is/are your target market(s) If more than 1 target market, list in order of importance. Be concise and direct. A common characteristic or demographic must identify a target market.
Do not list more than 3-4 target markets as it will be hard to focus on any market specifically.
Examples of good target markets are "corporate executives", "teenagers", "baby boomers", "home owners", "IT departments", etc. Examples that are not
good target markets are "consumers", "old people", "anyone who needs printing", etc. Narrow those down further!
What are Your Core Competencies, i.e., What do you do best?
What gives you the "Edge" over your competition?
Concerning your business operations, what do you believe you are least effective at?
List up to 3 main competitors (either online or offline). Use business names, not web site addresses.
List URLs of up to 3 online competitors (may be same as above if offline competitors are also online).
What are your business challenges? Check all that apply to your
From the previous question, or if you have other challenges not listed
- prioritize and list your 2 biggest challenges.
What forms of lead generation does your business use now? Check
all that apply.
Referring to the previous question, what are 3 most productive means of generating leads today? Do you measure their effectiveness?
How much do you spend per month total on all lead generating activities? Strictly Optional:
My customer base is located where geographically?
Select Only 1 Choice in Options
Describe the Products or Services your business will be selling online. If not selling, say "Not Selling Online".
If Yes, About Many SKU's?
If Yes, Guesstimated Annual Sales Strictly Optional
What words will prospects & customers use to find your products, services, or web site? (These are the words that customers would type into Google, Yahoo, MSN)
Consider having 2-3 phrases for each of your target markets.
If selling online, or generating traffic to your storefront from the Internet, which best describes your situation at right.
At right, select the option that best describes your current belief that the Internet
will help your business's profitability? *
Are you familiar with Pay-Per-Click (PPC)? Have you used PPC?
Please tell us about your business's branding efforts.