The purpose of
completing the Internet Marketing Analysis (IMA) is to understand how the business can market itself
on the Internet using Natural (Organic) Search Engine Optimization. The written analysis
Reviewing client site
along with making recommendations on how to improve it with the objective of increasing
client revenue or reducing costs. The review includes a) user friendliness, b)
navigation, c) “call-to-action”, d) html/mechanical errors, e) an opinion on the sites
ability to convert visitors to the call-to-action.
Reviewing client’s top 3
competitors for 2 main keyword phrases. This analysis compares client’s business to that
of competitors, and evaluates the quality of competitor’s Internet presence. Client
supplies the URLs of the 3 competitors. Client supplies the keyword phrases related to
Comparison of client’s
web site and the web site of three competitors for inbound linking. This report is
presented in a Top 10 Analysis so client obtains the benefit of seeing top 10 competitors
for each keyphrase, their inbound links, and other details.
A search engine ranking
report for Google, Yahoo, and MSN (Live) on client’s current keyword phrases.
Keyword research using
sophisticated software tools to identify at least 10-12 top keywords or keyphrases that have
the potential of generating traffic for client’s business. Keywords or keyphrases will be
ranked by potential traffic. Research includes an overview of Pay-Per-Click ad costs and
A formal report on the
above listed deliverables with an executive summary. A face-to-face review of the report
with client, or an hour phone conversation if face-to-face is not possible.
proposal with recommendations and
associated costs for web site design changes, hosting changes, and search optimization work
going forward to generate traffic and increase revenue for client’s business.