|In this case study,
John Alexander creates a fictional company called Virginia Veg that
wants to sell vegetarian dog food online. John and other SEO
experts take us through the process of how to use Wordtracker to obtain
the keyword phrases that will drive traffic to Virginia Veg's web site.
John is a professional search engine
optimizer with Beyond-SEO and a
trainer of onsite search engine marketing workshops through
Search Engine Workshops.
Besides using Wordtracker to find keywords, John actually uses the service to
target an audience’s surfing behavior. Once he determines the surfing
behavior, he can use that knowledge to target those who are most likely
to purchase his clients’ products or services.