Case Study Commercial Home Builder

Part I.  SE Visibility of "myhome.com" Across Top 4 Search Engines

This analysis is for a true situation.  A custom home builder in the St. Louis area wanted to know what his exposure was on major search engines.  The name and URL of the firm has been changed to protect their privacy.

Not in first 30 means your Web site was not found in the top 30 positions. You may scan more matches by increasing Matches to Scan under the Mission Option Tab. NA means Non-Applicable or no prior day's positions to report yet. NM means No Matches were found for that keyword search.

There are no top rankings for Google, MSN, or Yahoo Engine. All Top Rankings are AskJeeves.

Part III.  Link Check Back to My Homes Home Page

Part IV.  Google Rankings for Select Keywords

Using a tool called Monitor for Google, we determine what the search rankings are for each of the 30 keywords. If listed in Google in the top 30, our position will be noted in the left pane. If the left pane has no listing, then www.myhomes.com pages throughout the entire site can not be found in the top 30.

Highlighting the a keyword in the left pane will reveal the top 30 listings in the right pane for that keyword highlighted.

This listing is for the keyword “commercial builder” which is not specific to the St. Louis area. We would not expect to see a top 30 listing.

This listing is for the keyword “new home builder St. Louis” which is specific to both new homes and the St. Louis area. We would expect to see a top 30 listing! My Homes is not listed in the top 30.

With this report we able to determine the level of competition in Google and Overture (Yahoo) for online purchased keywords - called PPC. We are able to make quick judgments about the value of the keyword for attracting business to www.myhomes.com .