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First Webs, Inc. |
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Rockford; Chicago; the World |
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Search Engine Optimization Guarantees
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The Search Engine Optimization
industry has gone through a lot! There once was time when search engines were
not so smart, and developers were ahead of the game. Back then, invisible
text, invisible forms, cloaking, redirects, multiple submissions,
non-targeted keywords, and others were all used. But now search engines
are very smart. Even if we wanted to practice Spamming, it wouldn't be
wise. Too much is at stake.
All of the Spamming has taken its
toll. Many businesses have been ripped off by slick operators who promised
everything and delivered nothing. Marketers needing to do
search engine optimization are now fearful of organizations that promise results without
written assurance. So search engine optimization guarantees have become popular. But are
guarantees "worth" anything? Well, in our opinion - they are
not!
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We feel that guarantees have
complicated search engine work - even inflating the cost to the Marketer. This
takes nothing away from the fact that search engine optimization work is tedious, detailed, and
difficult. You can do it yourself. That is if you want to make it
your full time job. Expect less results than if you used a
full-time experienced firm.
What is our position on the
search engine optimization guarantees of others? Without evaluating each offer carefully, it is
impossible to tell whether the guarantee adds value to the work.
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Some companies claiming to be
"ethical SEOs" offer to give you your money back if they don't obtain certain
rankings. Read the fine print. Be sure the optimization is for a
keyword people actually search on. Also, be sure the promised ranking is
with a top search engine. Top rankings are useless if the search engine is
not known.
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No one controls the search engines
except the search engines themselves. So in a sense, every SEO firm has to do
their best and then wait for the results. Placements are neither
predictable nor guaranteed.
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As professionals, we do our best
to get you the results you ask for. Guarantees don't change the process of
search engine optimization. And they really aren't needed. Quality SEO professionals
subscribe to the same thinking!
Nevertheless, we do find it
necessary to offer a guarantee so that we do not appear to be
offering less services when compared to "guaranteed suppliers". In most cases,
our normal "value" search engine optimization process is all that you need. If you
wish to have the assurances of a guaranteed listing, please discuss your
rational with us.
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Our Pledge
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We use proven tools and similar methodologies on all
projects, i.e. just because you may not need a #1 ranking does not mean we will
use an inferior search engine optimization processes.
We latest cost effective tools to help us evaluate
your potential initially, and maintain your listing over time.
We will work in a systematic manner with approaches
that have yielded results in the past.
We will optimize around the business needs for your
listings. The better you are able to work with us to define those needs -
the more effective our optimization will be.
When you work with us, we will provide personal support and consultation on
all aspects of your Internet presence.
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